It is that time of year again, which parents and children, both, anticipate and dread.

The start of the new school year.

For the children, of course, it is a time to catch up with the school friends that they, perhaps, haven’t seen all summer long, but, it is also the time where their noses must, once again, be firmly on the grindstone as they prepare for the school year ahead. For parents, the children will finally be back in school after another washout summer of “there is nothing to do; I’m bored” and in bed until lunchtime, but, parents across the land must surely dread the back to school clothes shopping trip.

With designer shoes, trousers, shirts, blouses and skirts being top of the menu, it can be a nightmare of expenses and tantrums from the child who cannot get the right designer name, even after trailing into, at least, a dozen High Street shops.

Nothing that a child takes to school nowadays is excluded from the fashion stakes, be that coats, jackets, pencils, school bags etc, and woe betide the parent who gets this wrong.

Children choose their schoolwear and accessories, not on how useful and sturdy they are, but, by rating items on how their friends will perceive them and on how cool the item will make them appear and as far as children are concerned if a parent says its cool, will last or isn’t too expense, you can bet it is a non-starter in the fashion parade at school.

Luckily, Caribee have created school bags that are, not only, ultra cool in the eyes of style conscious teens, but, are ergonomically and anatomically designed to be kinder to children’s backs by distributing the weight evenly over the shoulders, back and hips (in the case of school backpacks) or have the weight distributed over one shoulder and the opposite hip (for messenger bags).

School bags are available in a range of colours, from the quintessential black to putty, red, navy, olive and blue, so, the in vogue schoolchild will surely find a school bag that meets the standards required by the school fashionistas.

Caribee school bags have been carefully designed and produced to meet the demands of scholars in school, college and university, with a versatile selection to suit the need for multiple folders, books and sportswear, as well as, styles for swimwear or wet sports towels and, of course, laptops too.

Parents: it is advisable not to mention to the children that their Caribee school bags are considered to be beneficial to their back health, it just wouldn’t be cool!